SEO strategies, technical insights, and discoverability best practices. From structured data to Core Web Vitals, practical guidance for organic search.
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Search engine optimization is how your content gets found. Not through tricks or shortcuts, but through solid technical foundations: clean markup, fast load times, structured data, and content that actually answers what people are searching for. The algorithms change, but the fundamentals don't. Get the foundations right and your pages earn visibility that lasts through every core update.
These posts cover on-page SEO, technical audits, meta tag strategy, internal linking, Core Web Vitals, and the overlap between search performance and good development practices. We write from experience building and scanning sites with eiSEO, where every recommendation comes from patterns we've seen across real pages. No theory for theory's sake, just actionable fixes tied to measurable outcomes. If you're trying to understand why a page isn't ranking or how to strengthen your site's discoverability, start here.
Written by Brent Passmore, Had A Farm
Two tools scanning the same field never made sense for long. We merged eiAEO into eiSEO so every scan covers SEO, accessibility, and answer engine optimization in one pass.
Accessibility and SEO aren't competing priorities. They're companion plants. When you invest in one, the other grows stronger. Here's how they share the same root system.
A good farmer walks the rows. eiSEO does the same for your website, scanning every page for accessibility violations and SEO gaps so nothing slips through the cracks.
Technical SEO covers the infrastructure and code-level factors that affect how search engines crawl, index, and rank your pages. This includes site speed, mobile responsiveness, structured data markup, XML sitemaps, canonical tags, crawl budget management, and clean URL structures. Strong technical SEO ensures search engines can access and understand your content efficiently.
A thorough SEO audit should happen at least quarterly, with automated scanning running more frequently. Tools like eiSEO can scan your site on a regular schedule to catch new issues as content is added or templates change. Major site redesigns, CMS migrations, or large content updates should always trigger a fresh audit.
Core Web Vitals are three performance metrics Google uses as ranking signals. Largest Contentful Paint measures loading speed, Interaction to Next Paint measures responsiveness, and Cumulative Layout Shift measures visual stability. While not the strongest ranking factor, poor scores can hold back otherwise strong pages, especially in competitive search results.
Structured data does not directly boost rankings, but it helps search engines understand your content and can earn rich results like FAQ dropdowns, review stars, and product cards in search listings. These enhanced results increase click-through rates, which indirectly supports visibility and traffic growth.
SEO and accessibility share many of the same foundations. Semantic HTML, descriptive link text, proper heading hierarchy, image alt text, and clean page structure all benefit both search engine crawlers and assistive technology users. Investing in accessibility improvements almost always strengthens your SEO at the same time.