Thoughts on building better tools, smarter strategies, and technology that lasts.
We built a free Statamic addon that refuses to publish an entry with accessibility problems it can detect. Not a report, not a score: the publish stops, and the author is told what to fix. It runs on this site.
Performance optimization and accessibility improvement share more common ground than most teams realize. The techniques that make a site faster often make it more accessible, and vice versa. One season, two yields.
Screen reader users often navigate by pulling up a list of all links on a page. If every link says "click here" or "read more," that list is useless. Descriptive link text is a small change with an outsized impact.
Progressive enhancement builds from a baseline that works everywhere, then layers on improvements for capable browsers. It's the root system that keeps your site alive when conditions aren't ideal.
A barn built with cardboard looks like a barn, until the wind blows. Semantic HTML is the difference between elements that look right and elements that are right. Structure matters more than appearance.
The weather is changing. Search is becoming answer. Links are becoming citations. And the content strategies that worked for two decades need to evolve, not be abandoned, but adapted for a new climate.
AI answer engines synthesize information from dozens of sources. Citation optimization is the practice of making your content the source they attribute, because if your harvest feeds the answer, you should get the credit.
AI answer engines don't guess at content meaning. They read the structured data you provide. Schema markup is no longer just an SEO tactic. It's the label that teaches machines what your content actually is.
The best content doesn't choose between pleasing machines and serving people. It does both: clearly structured for algorithms, genuinely valuable for readers. Here's how to cultivate content that grows in both directions.
Search is evolving from ten blue links to AI-generated answers. Answer engine optimization is the practice of making your content the source those answers draw from. Here's how to plant where the machines look first.
Not every page on your site is helping you rank. Some are actively hurting: thin content, outdated posts, cannibalizing duplicates. Like any good gardener knows, strategic pruning promotes healthier growth.
Every second your page takes to load costs you visitors. Performance isn't a technical nicety. It's the difference between a harvest that makes it to market and one that rots in the field.