Thoughts on building better tools, smarter strategies, and technology that lasts.
You wouldn't plant seeds in frozen ground. Core Web Vitals tell you whether your site's performance soil is warm enough for growth, and Google is paying attention to the thermometer.
The sitemap told Google where to go. The llms.txt file tells AI what it's reading. Here's how the emerging standard works and why your site should have one.
The web has had robots.txt for decades. It's time for a standard that speaks to AI. Seedfile generates that file for you.
Headings aren't just big text. They're the structural skeleton of your page: the rows and furrows that tell both humans and machines where one section ends and another begins.
Imagine walking through a farm where you have to open every gate in sequence before reaching the barn. That's what keyboard users experience without skip links and proper focus management.
Your website has two versions: the one sighted visitors see and the one screen readers announce. If you've never listened to the second version, you don't know what you're actually serving to a significant portion of your audience.
Forms are the gates to your digital property: contact forms, sign-ups, checkout flows. When those gates don't open for everyone, you're turning away visitors who were ready to walk through.
Without landmarks, a screen reader user sees your website as one enormous undifferentiated field. ARIA landmarks and semantic HTML create the fences, gates, and signposts that make navigation possible.
Most alt text is either missing or useless. "Image" tells a screen reader user nothing. "Photo of a team working together in a modern office" tells them everything they don't need. Here's how to write alt text that actually works.
That light gray text on white might look elegant in Figma, but it fails 4.6 million Americans with low vision. Color contrast is a WCAG requirement, not a style choice, and getting it right makes everything better.
A mouse is one way to get around a website. But if your site only works with a mouse, you've locked the gate on everyone who navigates differently. Keyboard accessibility is the tractor that reaches every row.
Two tools scanning the same field never made sense for long. We merged eiAEO into eiSEO so every scan covers SEO, accessibility, and answer engine optimization in one pass.